Live Shopping and AI: Virtual Influencers Driving a $200B Boom

Virtual influencer half-human half-digital in neon turquoise glow, surrounded by holographic shopping products and global network, symbolizing Live Shopping and AI.

AI and virtual influencers are reshaping live shopping, sparking a $200B global retail revolution. Table of Contents China’s live shopping market is worth over $500 billion — bigger than the GDP of many entire countries. Let that sink in. Yet in the U.S., live shopping is still only about 6% of e-commerce sales. But this …

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