Andrew Plimmer is a seasoned entrepreneur and digital visionary who has spent over four decades building and scaling ventures across industries. Today he channels his experience into helping others break free from conventional limitations and build thriving online freedom-driven businesses.
From Humble Beginnings to Global Impact
Born and raised in rural New Zealand, Andrew’s entrepreneurial spirit showed early. At 23 he launched River City Press, a community newspaper in Wanganui which still operates today. That early venture ignited a lifelong drive to pioneer new paths.
Over the years Andrew’s ventures have spanned diverse industries:
- Agriculture & Aviation: He started a helicopter cattle mustering operation in remote Australia
- Seafood Exports: He led live seafood exports to Asia from Cairns
- Rideshare Innovation: He built a local Uber style platform with up to 800 daily bookings before regulatory hurdles intervened
- Web & Digital: He launched a web development company with teams in Australia and India
Through highs and lows Andrew’s resilience has been his hallmark, pivoting, iterating, and learning at every turn. Many of his initiatives culminated in seven figure outcomes, and he has used those successes and the setbacks to help others carve their own paths.
An Early Pioneer in the Online Space
Andrew has been online since the mid 1990s, discovering affiliate marketing before most people even knew what it was. By 1999 he was already building affiliate websites and testing offers, creating digital assets that generated income long before the online business boom.
When Google first launched he immediately saw the opportunity. In those early days he mastered the art of ranking for almost any keyword, sometimes within hours. Back then clicks cost only cents, SEO was raw, and the traffic was more than enough to overwhelm servers. Those good old days shaped his deep understanding of search, traffic, and digital leverage.
Advocate for Freedom and Truth
Beyond business Andrew is a fierce advocate of freedom and freedom of speech. He is wide awake to the corruption and control of the establishment and refuses to stay silent in a world where censorship and manipulation are rampant. His work through The Out Thinkers and his personal brand is not only about business and financial independence but also about exposing hidden agendas, encouraging critical thinking, and helping people reclaim their sovereignty.
Mission: Empowering Freedom and Digital Independence
Andrew’s core mission is simple: to help as many people as possible escape financial pressure and build lives designed on their terms. He believes that the opportunities online today are the most powerful ever and that anyone, regardless of background, can tap into them with the right strategies, mindset, and support.
Through AndrewPlimmer.com and The Out Thinkers he shares tools, insights, and mentorship in three key areas:
- Building digital assets and businesses
- Financial independence and passive revenue
- Health, balance, and mindset
Whether you are just starting or scaling an online venture Andrew is committed to guiding you, offering clarity, direction, and actionable frameworks.
DS Squad: Strength, Freedom, Brotherhood
If you are looking for more than just business tactics and want a community of men who value truth, brotherhood, and real independence, then the DS Squad is where you belong. This is not another online group filled with empty promises. It is a powerful movement of men who are done playing by the rules, men who are building financial freedom, personal sovereignty, and strong bonds that last.
Join the DS Squad today and align yourself with a brotherhood that stands for freedom, leadership, and legacy. Together we rise above the noise, cut through the lies, and create a life built on strength and purpose.
